Text Box: GOOD….  A deeper meaning. We seek to build relationships with the farms that we buy from, and trade directly with them or representatives from their farm.  For a small coffee roaster, this isn’t always possible. When it is not, we seek transparency of the coffee bean; to know where the coffee was grown, who grew it, and other information we can get that helps our customers know what they are drinking. We cup hundreds of coffees every year in order to ensure the best offerings for our customers.  For every coffee that meets our strict standards and makes it into our roaster, there are dozens that we reject.  FRESH… When was your coffee roasted? Along with transparency of the crop, we are committed to bring our customers transparency into the freshness of our coffee.  Putting a roast date on the bag is difficult to do, partly because it exposes the roaster to possible inventory shrinkage due to the brief shelf life of good coffee. Thus, why we don’t see many roasters who offer that information.  Knowing the roast date is vital for a great cup of coffee, and we believe it should be a customer’s right to know.  LOCAL… More than a marketing term. Being committed to being ‘local’ doesn’t mean that we are too small to do anything more.  For us, it means that we are thriving; and we are doing so because the community around us is supporting us in a strong way.  We want to be committed to our community in a similar manner.  When a business starts to chase exponential growth, it does so at a cost – almost always in quality – but also in connectivity with their customer base.  We want our growth to be slow, contained, and to eventually find a sustainable size where we can provide the Dallas area with the best coffee possible.  We want our customers to have the ability to maintain a personal connection with us, and us with them, which requires our proximity.